Trademark Usage for Gerber Life Insurance and Baby Logo

January 29, 2019

Compliance, Gerber Life

As you know, Gerber Life Insurance Company was acquired by Western & Southern Financial Group, effective December 31, 2018. As part of the acquisition, Western & Southern entered into a formal trademark license agreement with Société des Produits Nestlé S.A. and Gerber Products Company for the right to use the name Gerber Life and the iconic Gerber baby logo.

As stated in your Agent Agreement and the Compliance Manual, you must obtain prior permission and consent from Gerber Life Insurance Company on any materials you might create that contain the Gerber Life name and/or the Company’s baby logo. Given that there are strict rules regarding the utilization of our name and logo, prior consent is required before any use.

If you have any questions about usage of the Gerber Life name, logo and trademarks, please contact Gerber Life’s Agent Call Center at 1.800.428.4947.