Are you looking for ways to do more business and strengthen your relationships with clients? Selling ancillary products is a great way to accomplish both of these goals. They can enhance your clients’ benefits and help you retain valued customers.
There are plenty of businesses that still aren’t offering their employees insurance coverage outside of their standard health insurance. Some are trying to cut costs, but some just don’t know enough about them. As an agent, you can educate your clients and help them find what is best for their business and their employees.
Keep reading for just a few reasons why we think all insurance agents should take advantage of this easily accessible market and sell ancillary insurance products.
Ancillary products are coverage options offered in addition to the main insurance you’ve sold to a client. Often, health coverage is the primary plan you’ve helped the client obtain. Dental and life insurance are examples of common ancillary products sold in addition to health insurance.
Ancillary insurance products are the same as supplemental insurance products and are used to supplement existing benefits. Ancillary insurance is a common product agents use when cross-selling Medicare or Group Benefits.
It’s relatively easy to make the additional sale because you’ve already completed a previous sale with your client. You’ve built a relationship with these clients, now you need to pinpoint their problems, or the gaps in their coverage, and present ancillary products as the solution.
Other than being a fairly simple add on, there are plenty of reasons you should be selling ancillary products. In short, ancillary products benefit your clients and they benefit you.