Anthem Adds Home Care Benefits Under Relaxed Medicare Advantage Rule

October 15, 2018

Anthem, Medicare, Medicare Advantage

Home care providers have been wondering how insurers will capitalize on the allowance of non-skilled in-home care services under the Medicare Advantage (MA) program since policymakers initially opened that door in early spring. They’re now starting to get some clarity, thanks to Anthem, Inc. (NYSE: ANTM), one of the top players in the MA market.

Indianapolis-based Anthem announced Monday that it’s expanding 2019 MA offerings across many of its affiliated health plans through a new benefits package focused on nutrition, transportation, social isolation and home safety. The new package, which includes a benefit for a personal home helper for eligible members, is part of the insurer’s strategy to leverage innovative supplemental services to help drive better outcomes, Chris Boles, regional vice president of Medicare at Anthem, told Home Health Care News.

“In rolling out this program, what we’re attempting to do here is address some of those social needs and social determinants of health that really supplement medical care and help drive better outcomes — and better overall wellness of our members,” said Boles, who is responsible for Medicare programs in the Indiana, Missouri and Wisconsin markets. “We’re committed to developing innovative products and services.”

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Original Article on Home Health Care News by Robert Holly