2019 SEP Strategy Guide Now Available

February 14, 2019

Humana, Marketing, Medicare Advantage

Ignite your Sales with More Pre-Approved Prospecting Tools, including Generics

Dozens of customizable outreach tools are available now in the Marketing Resource Center for customization and download to print locally and use throughout this SEP season. Check back frequently, since more of the hundreds of SEP flyers, postcards, letters and ads will be added frequently! 

What’s New?

  • Materials now grouped by campaign, allowing you to view all tactics available for each campaign
  • Hundreds of pre-approved, customizable marketing materials that you can now order in bulk
  • Ability to send email or direct mail to your book of business contacts directly through the platform, with the click of a button
  • NEW Grassroots tools

Dozens of Generic Pre-approved customizable materials 
Every year agents have told us they receive better response rates using non-branded “generic” materials so Humana is excited to provide a new suite of generic, pre-approved materials. These are for use exclusively by Humana’s agents and agencies who sell multiple carriers’ Medicare plans. 

Preview the pre-approved flyers, postcards, ads, letters, banner ads, etc. in the   2019 SEP Agent Toolkit. Most are now accessible for customization in the Marketing Resource Center and the rest are coming soon! So use this catalog in planning SEP campaigns.

It’s all Self-Service
How to access pre-approved prospecting materials in the Marketing Resource Center

  • After signing into Vantage through Humana.com, click “Marketing Resource Center” on the Sales & Marketing card.
  • Scroll down and click on the “Medicare” box
  • Materials are categorized by type, such as $0 Premium and Dual-Eligible Special Needs Plans
  • After selecting a category, click on your agent category
  • You can use the check boxes in the left column to narrow your results, such as selecting a specific document type like “Flyer”
  • Or enter a document number or name into the search box at the top-right (**recommended)
  • If you’ve never used the Marketing Resource Center before, click on the “Quick Start Guide” on the home page in the “Support” box, or access our NEW Marketing Resource Center Training Guide
  • You will see only the materials relevant to your certifications
  • Download personalized materials so that you may print at your local printer or email ads to media outlets 

Because the pre-approved templates are CMS-approved, only the contact information and images may be altered. No additional information may be added or substituted. The SEP materials are only for use December 7 – October 15. Dissemination or mailing outside of this time frame is prohibited by the Centers for Medicare & Medicaid Services (CMS) and the agent’s contract with Humana.

We hope Humana’s many excellent plan options and the enhanced Medicare marketing best practices and tools we’re providing help you reach your goals this SEP selling season!